Mohammad Hossein Karim; Saeid Farahani Fard; Nasrin Borji; Mohammad Reza Karimfar; Ali Sardar Shahraki
Volume 5, 17(2) , October 2015, , Pages 40-31
Abstract
Despite of innumerable potentials of Iran Tea Industry (ITI) it could not stabilized its production, commerce and processing position in global tea industry. There exist more than 60000 families that involve with ITI, therefore codification of ITI strategy and appropriate structure of it, is vital subject ...
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Despite of innumerable potentials of Iran Tea Industry (ITI) it could not stabilized its production, commerce and processing position in global tea industry. There exist more than 60000 families that involve with ITI, therefore codification of ITI strategy and appropriate structure of it, is vital subject to study. The current study has determined weakness, opportunity, threat and strength of tea industry. According to the researches, integrated supply chain management perspective is the most important problem of ITI. The main factor is correct evaluation of inputs in production processing. Research results imply that employment of young and skilled forces with appropriate organizational formation from general director to gate keeper and use of advanced technologies in Iran tea industry can create marketing and opportunities for optimum and sustainable exploitation of natural resources. This study expresses three factors of promotion in ITI: support structures, Governing the integrated management thinking and role of government in ITI supply chain
